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Push websites that have lower rank than your competitor’s site above it on the Google research page. Assuming the site with the negative comments against you ranks fourth on Google page, try to boost the rank among the sites below it to supersede it to a top rank.
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Positive content always goes viral, negative content is known for its 50/50 time. Content that evokes emotions while anger, anxiety or fear even although it could looked into negative results are contagious; people spreading your URL/link is precisely what you want. Viral marketing is great type of internet business!
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